Project 02︎︎︎ Puma x Memphis Depay, MDC / Direct for Puma / Location - Rotterdam
Working directly for Puma as part of a creative duo with Ben Ireland, We had the opportunity to connect with football mega star Memphis Depay for the third time, this time to launch his special limted collaboration with Puma.
The capsule collection takes inspiration from Memphis’s childhood in Rotterdam, where he always wanted freshest tracksuits. This collection not only reflects his personal style but also carries a deeper message: a reminder to never forget where you come from and the importance of giving back once you’ve made it.
A meaningful detail woven throughout the collection is the inclusion of BADTTW, a nod to his charity, Blind and Deaf to the World (BADTTW), which is based in Ghana and supports children born both blind and deaf live fulfilling lives
Community is central to this campaign, and to emphasise that, Memphis brought along some of his local friends for the shoot, adding a personal and authentic touch that truly connects the project to his roots.
