Project 11︎︎︎ Nike x Intersport, Play Your Way / Agency - Harriman Steel / Location - Germany, Netherlands & Italy
The goal was to reunite play with sport by inspiring kids to 'play your way '. We wanted to show kids the joy of sport, and encourage them to make sport a daily habit for a lifetime. To put play at the centre of youth sport, and encourage as much experimentation and freedom within it as possible.