PAUL THE PRODUCER
“CRAFT IS THE ONLY CONSTANT.
NOT AESTHETICS, NOT OUT PUT
BUT THE DICIPLINE OF DOING
WHAT IS BEST FOR THE WORK”
Information
Paul van Lierop
paul.vlierop@gmail.com
Melbourne-based Senior Producer. 9+ years in TV and Integrated Production, working with major brands and leading agencies around the world.
I make things work, creatively and logistically, and I care deeply about the work and the people making it.
Australian Citizen with Full Working Rights
Core Skills:
Budgeting and resource allocation
Multi-platform campaigns (TVC, digital, OOH, stills, experiential)
Production and shoot management
Creative collaboration and ideation
Talent & stakeholder relations
Workflow and process optimisation.
Experience
Whale Creative Production
Senior Producer
MELBOURNE
2024 - Present
Puma (Freelance)
Creative Producer
MELBOURNE / AMSTERDAM
2024
HarrimanSteel
Senior Intergrated Producer
AMSTERDAM
2021 - 2023
Dentsu Creative
Integrated Producer
SYDNEY
2021
Anomaly
Producer
TORONTO / LONDON
2017 - 2020
Clients
Nike
Qantas
Meta
Uber
Mclaren
New Balance
Diageo
Heinz
American Express
Budweiser
Hershey's
Bank of Queensland
Puma
PepsiCo
Airwallex
Unilever