Project 05 ︎︎︎ Airwallex, Shifted Perspectives Feating Lando Norris / Agency - Whale / Location - London, New York, Singapore
This Airwallex and McLaren Racing project celebrated their partnership through a groundbreaking collaboration that combined art and sport. Renowned Brooklyn-based artist Michael Murphy was commissioned to create a unique perceptual sculpture, with McLaren Racing's Lando Norris as the subject. The artwork was brought to life after Murphy met with Norris at McLaren's headquarters in Woking, before traveling to New York to complete the piece.
We produced a short-form documentary style piece, directed by Glendyn Ivin, capturing the creative process and the importance of shifting perspective in both racing and global finance. The project culminated in a high-profile exhibition during the Singapore Grand Prix, attracting global media attention, including coverage from Sky Sports. The campaign included a full range of assets, from :15 social media clips to long-form content for conferences and Airwallex’s own channels, ensuring the message resonated across various platforms.