Project 01 ︎︎︎ Airwallex, Shifted Perspectives Featuing Reko Rennie / Agency - Whale / Location - Melbourne
The Shifted Perspectives campaign is a celebration of Airwallex and McLaren F1’s partnership and shared vision, though seeing things differently can unlock potential. I served as both Assistant Director and Senior Producer, collborating and overseeing every stage from creative ideation to final delivery at Whale.
I worked closely with Indigenous artist Reko Rennie to bring his bold vision to life, creating a bespoke McLaren Artura with his signature diamond pattern design and hints of fluorescent camouflage, celebrating identity and challenging traditional notions of visibility.
Our collaboration extended beyond the car as we produced a powerful short film marking Reko’s branded directorial debut. Together, we brought his vision to life, blending creative elements in an authentic and impactful way. The film premiered during the 2025 Formula 1 Louis Vuitton Australian Grand Prix, supported by activations across Melbourne, including a tram wrapped in Reko’s artwork and a public display in the CBD.
Additionally, we worked with McLaren’s Oscar Piastri, filming an intimate interview at the McLaren Technology Centre in the UK. This added a personal layer to the campaign, offering fans a closer look at Oscar’s journey and pursuit of a world championship.